By pxlz With the plethora of beauty products on the market, it has become common for consumers to prioritise those that champion wellness, sustainability, and purity, free from harmful ingredients. While “clean beauty” is often used interchangeably with terms like natural, organic, and vegan, the concept remains largely unregulated. However, most brands leveraging this term aim to align with the understanding that their formulas are safe, gentle yet effective, and ethically crafted. So, what exactly defines a clean beauty brand, and which brands embody this ethos? Keep reading to discover more about this trending term.
What Is Clean Beauty, Exactly?
As mentioned earlier, clean beauty typically features products that are not formulated with ingredients perceived as irritants. This group of problematic ingredients includes parabens, fragrances, phthalates, SLS/SLES, mineral oil, dyes, silicones, talc, and more. However, it is important to emphasise that the “clean” label for beauty brands is unregulated. These products exclude such ingredients primarily to minimise the risk of irritation or sensitivity.
That said, clean beauty products are not necessarily natural or organic; they simply adhere to the common understanding that clean beauty prioritises safe, gentle, and non-toxic formulations for the skin. If you’re on the journey to find the best beauty brands with clean formulations, take the time to thoroughly research the brand’s formulas and offerings to ensure you make the best choice.
The Best Clean Beauty Brands in Singapore
1. The Ordinary
Topping our list of the best clean beauty brands is The Ordinary, a cult-favourite brand that has taken the world by storm. With a range of products that uphold the value of “clinical formulations with integrity,” it is renowned for its high-performance formulas featuring a niche selection of skincare ingredients.
In addition to offering clinically proven products, The Ordinary is celebrated for its accessible pricing, making quality skincare affordable. The brand’s foundation is built on integrity, with product offerings that utilise pioneering, innovative ingredients designed to be both safe and effective for the skin.
Click here to know more about The Ordinary.
2. Glow Recipe
Mention Glow Recipe, and it instantly brings to mind its signature formulas featuring fruit extracts. Guided by their distinctive formulation principles, the brand goes above and beyond to ensure that only effective actives derived from fruit extracts are used. At the same time, they avoid unnecessary fillers and potentially irritating ingredients such as parabens, SLS/SLES, synthetic dyes, colorants, animal-derived ingredients, environmental hazards, hydroquinone, phthalates, talc, mineral oil, and more. Don’t be fooled by the cute packaging — it delivers powerful results with skin-loving ingredients!
Click here to know more about Glow Recipe.
3. Kosas
If you’re searching for makeup products with a clean beauty approach, Kosas, founded by Sheena Zadeh-Daly, is the brand for you. This award-winning brand offers clean beauty products infused with skincare properties for results-driven efficacy.
Kosas’ makeup products not only deliver impeccable results that enhance your natural beauty but also nourish your skin from within. The best part? They are dermatologist-tested, making them suitable even for the most sensitive skin. Beyond its product offerings, Kosas also champions inclusivity with makeup shades designed to complement a wide range of skin tones.
Click here to know more about Kosas.
4. Briogeo
Need to give your precious tresses the TLC they deserve? Briogeo, a renowned hair care brand, is celebrated for its clean beauty approach. As a certified Leaping Bunny brand, Briogeo adheres to European Union guidelines, ensuring its hair care products are free from harsh sulfates, silicones, parabens, phthalates, DEA, and artificial dyes.
Additionally, its products are vegan and gluten-free. With a commitment to inclusivity, Briogeo goes the extra mile by curating hair care products tailored to suit different hair types and textures.
Click here to know more about Briogeo.
5. Burt’s Bees
Next on our list of the best clean beauty brands is the beloved Burt’s Bees. Known for its beauty products made with 95% natural origin ingredients, the brand formulates its products without phthalates, parabens, petrolatum, or sodium lauryl sulfate.
That’s not all — Burt’s Bees has been Leaping Bunny Certified for over 14 years, demonstrating its commitment to ensuring products are not tested on animals. The brand also values responsible sourcing, working closely with partnered communities to obtain ingredients ethically. Additionally, all their product packaging is either recyclable or managed through TerraCycle, utilising recycled materials or plastic components that are easy to recycle.
Click here to know more about Burt’s Bees.
6. The Body Shop
The Body Shop has taken a radical approach to beauty from the very beginning, striving to make a positive impact on communities and the planet through its product offerings. Their range, which includes skincare, body care, hair care, makeup, and fragrances, features natural and clean ingredients.
In fact, the brand is working towards ensuring that all its products are certified by The Vegan Society, guaranteeing they are free from animal derivatives. As a certified B Corp, The Body Shop upholds ethical sourcing, fair pricing practices, and a strict commitment to eliminating modern slavery within its operations.
Click here to know more about The Body Shop.
7. PSA Skin
PSA Skin, short for Purposeful Skincare by Allies, was founded by Nicolas Travis, who also helms Allies of Skin. This homegrown brand has been making waves in the beauty industry with its range of PETA-certified products that are not only cruelty-free but also feature top-notch formulas with high concentrations of active ingredients.
Whether you’re a skincare connoisseur or just starting out, its extensive range of products addresses a myriad of skin concerns, including dryness, visible pores, aging, dark spots, and uneven skin tone. What’s more, the packaging is recyclable, and the boxes and shipping containers are printed with recycled paper and soy-based ink.
Click here to know more about PSA Skin.
8. Sigi Skin
Our list of the best clean beauty brands would be incomplete without Sigi Skin, a local brand that has taken the world by storm since its inception in 2018. Inspired by its founder, Xenia, and her vision to deliver high-quality skincare products, the brand features clean formulations that provide effective results. You can look forward to indulging in exquisite skincare collections free from irritating chemicals such as mineral oil, parabens, sodium lauryl sulfate (SLS), butylated hydroxytoluene (BHT), triclosan, and hydroquinone.
Click here to know more about Sigi Skin.
For more beauty information, make sure to follow Beauty Insider on Instagram and Facebook.